Pirelli Relativity Challenge

The Pirelli Award, the first Internet multimedia award

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THE PIRELLI RELATIVITY CHALLENGE IS AWARDED

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named “Al’s relativistic Adventures” an interactive multimedia animation, in which little Al reveals, the secrets of the famous theory of Albert Einstein to spectators who even receive a certification.

Besides, 5 other special prizes worth 50.000 euros were handed, thanks to Telecom Italia’s sponsorship: the winners are Alan Boyle and Clay Frost from MSNBC (USA), the Institute of Physics and Fulcrum TV (UK), Enrico Pizza (Italy), Ivàn Jiménez and Inés Bonet (Istituto de Astrofìsica of Canaries, Spain) and Ammu Irvinti, Ngoc Mai Tran, Viet Anh Nguyen Dang, Dallit Lou Menezes (USA).

Marco Tronchetti Provera said: “Pirelli Relativity Challenge was aimed at stimulating the scientific world and science lovers, to communicate through new technologies the important and complex theory of Einstein: I’m happy that it was taken enthusiastically. This is the way the Pirelli Group, that has always been on the front line for science

innovation and development, chose to celebrate the World Year of Physics. At the same time, we wanted to go towards the common desire to know the great phases of human thought and scientific progress, especially among the youth. We believe that acquisition and communication of knowledge, thanks to digital technologies’ contribution too, are fundamental to make our society grow. ”

The Pirelli Relativity Challenge award ceremony has been webcast throughout the world in the context of the great international event of the solemn close of the World Year of Physics, organized by CERN (European Organization for Nuclear Research) of Geneva, and entitled “Beyond Einstein”, and which has connected today major scientific institutions, research centers, universities and Physics labs.

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