Press release

The Pirelli Award, the first Internet multimedia award

Pirelli Internetional Award: XI Edition

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Press release

PIRELLI: A NORWEGIAN COMPANY WINS THE ELEVENTH EDITION OF THE INTERNETIONAL AWARD FOR THE “INTERACTIVE MOBILE WHITEBOARD”

The winners of the various categories of the international competition dedicated to the communication of science and technology on the Internet have been selected from over a thousand candidates

Rome, 11 May 2007 – Pirelli, as part of the eleventh edition of the Pirelli Internetional Award (www.pirelliaward.com) the first international competition dedicated to science and technology communication managed entirely on the Internet, has awarded the Norwegian start-up “New Index” (http://www.newindex.no/), for its video illustrating their latest invention: the “interactive mobile whiteboard”; a special pen that can write, draw, colour and erase on a

whiteboard, equipped with a sensor linked to a videoprojector and a personal computer. The winners received the Top Pirelli Prize, the main award consisting of 25.000 euro and chosen amongst the winners of each category. This project has also been judged best product for multimedia communication in the field of ict (Information and Communication Technology).

After the international jury’s thorough evaluation of approximately one thousand candidatures coming from all over the world, the Pirelli Award for the communication of Physics, worth 15.000 euro, has been awarded to the Chandra X-ray Observatory for "How Chandra Does What It Does" (http://chandra.harvard.edu/resources/
podcasts). This work is the first of a series of video-podcasts that illustrate the missions and results of the space telescope Chandra, in orbit since July 1999 to study X-rays coming from high energy areas of the universe.

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